Seven Star brand cigarettes are the "crowning work" of Japan International Tobacco Co., Ltd., and in the global tobacco industry, it and famous brands such as "555" and "Marlboro" dominate the world with their own unique tastes, and enjoy a high status and honor among consumers. The Arabic numeral "7" is an auspicious number in the cultural life of the Japanese, and the folk refer to January 7 every year as the first month of the 7th month, and arrange auspicious decorations such as the seven gods of good fortune in their homes to pray for the gods and blessings. Can the use of "Seven Stars" as the label mean that the Star of Seven Blessings is not only a symbol of peace and happiness in life, but also a meaning of the prosperity of enterprises and brands? Perhaps this is the creativity of the "Seven Star" brand cigarette label design. Taking a large area of white as part of the main visual language, and using European and American design with abstract points, lines, surfaces and color shapes to form a design method, it not only retains the aesthetic thought, aesthetic taste and cultural personality of the nation, but also loses the modern sense of its design and sense of the times, which is not only the design feature of the "Seven Star" cigarette label, but also one of the characteristics of Japanese commodity packaging and decoration design.