"Jiaozi" was founded by Chengdu Cigarette Factory in 1995 and is positioned in the high-end market. In 1999 and 2001, "Jiaozi" was successively awarded "National Famous and Excellent Cigarettes" by the State Tobacco Monopoly Administration; In 2004, "Jiaozi" won the title of "China's 500 Most Valuable Brands"; In 2005, the trademark "Jiaozi" was recognized as "China's Well-known Trademark" by the State Administration for Industry and Commerce.