In 1905, the patriotic overseas Chinese Jian Zhaonan and Jian Yujie two brothers founded the Nanyang Brothers Tobacco Company, and launched the "Double Happiness" brand cigarettes in 1906. In 1949, "Nanyang Brothers Tobacco Co., Ltd. Guangzhou Manufacturing Plant" was established, which is the predecessor of Guangzhou No. 2 Cigarette Factory, and since then, the important vein of "Double Happiness" - Guangdong "Double Happiness" began to take root and develop in Guangzhou. In the process of brand development, Guangdong "Double Happiness" has gradually formed the "Gaoxiang" style with distinctive regional characteristics and the connotation of "Xi Culture" close to life and people, which is deeply loved by consumers in South China.