In 1999, "Changbaishan" (hard red) was successfully developed and launched to the market, ending the history of Jilin tobacco industry without independent superior brands. At the end of 2001, the hard box red "Changbaishan" was rated as the only brand-name cigarette product in the province by the Jilin provincial government. Since then, the development momentum of Changbaishan brand series has been good, and in 2006, the "Changbaishan" cigarette trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce; In 2008, the "Changbaishan" brand was listed as one of the 20 key backbone brands in China by the State Tobacco Monopoly Administration for assessment.